Kumho Tire salutes High Performance with US Soccer Team.

When the bus pulls up Saturday afternoon at New Meadowlands Stadium for the U.S. Soccer team’s highly anticipated match with Argentina, it will mean more than just an outing for high performing students from New Jersey’s North Star Academy. The trip will mark the kickoff of Kumho Tire’s salute to those who are high performers, no matter what their backgrounds or origins.

“At Kumho Tire, we believe in high performance,” said J.B. Kim, CEO and President at Kumho Tire USA. “We build it into our products, and we encourage it in our people.”

“We know what it means to start small and win big through a dedication to excellence,” said Kim. “That’s our story, and we want to see it repeated wherever we do business. So, as we expand further into the U.S. market, we?ll be focusing on high performers and helping them on their way.”

Prior to game time, Kumho will treat the students to a parking lot tailgate event featuring food and a high performance car display provided by members of the Exotics Rally where the students will get to interact directly with the car owners, learn about the performance technology they have in their vehicles, sit in their cars and take pictures. Fans that arrive to the game early are welcome to visit the high performance car display and talk to the car owners as well.

To also celebrate and extend its salute to high performers to all U.S. Soccer Fans whether coming to the stadium to watch the match live or viewing it remotely, Kumho has launched the High Performers Challenge Contest where one individual could win a new Hyundai Sonata. Fans are invited to predict which team will win, what will be the final game score, what is the last name of the player that will score the winning goal and what minute of the game will the winning goal be scored. They can easily enter their predictions anytime between Wednesday, March 23 starting at 9:01 a.m. EDT until 7:00 p.m. EDT on March 26, 2011 right before the game by texting “KUMHO SOCCER” to 77577 or visiting www.DriveKumho.com/soccer and following the text prompts or online details accordingly.