La bandida is OUT! Redefining online beauty sales for Latinas.

Already creating major buzz with television coverage on CBS and Telemundo47, bellezabandida [aka “beauty bandits’] has the beauty industry, media and blogosphere chatting and buzzing about “the bandida’s” arrival. Under the leadership of known and experience beauty veterans like President Diane Rankin and COO Elizabeth Corrigan, and the marketing and digital innovation of AG, Member of the XL Alliance; www.bellezabandida.com is now the world’s first and only bilingual, private sale event website focused on luxury beauty.

A concept and business model already known and proven in Europe and by U.S English-only sites like RuLaLa, Ideeli and Gilt Groupe, bellezabandida has been developed to leverage the spice, sensibility and beauty influence of Latinas in today’s pop culture. Its members-only access offers users the exclusivity of a “beauty club” that opens the door to luxury brands offered at discounts of up to 70% off. In addition, the site’s unique and “social” functionality motivates fellow “bandidas” to share, invite friends, post on social media and engage in a social e-Shopping behavior that is rewarded with credits and perks. But even better, it is all available en Español! Latinas for the first time will be educated on beauty tips, celebrity secrets, new brands and skincare technologies never presented in their own language before. Finally beyond its deals bellezabandida launches with a strong social responsibility angle called “alma bandida” [aka “bandida soul”] which will support charities and great causes through sales percentages and donations. One of the organizations already in partnership with “alma bandida” is St. Jude Children’s Research Hospital’s “Gala por la Vida”. Insiders predict that in the near future, the site will announce the participation of major celebrities, additional social shopping features, custom product development, original beauty content development, media collaborations and more.