La Boca Loca de Paul delivers in November sweeps.
December 14, 2007
GENTV Channel 8 Announced that its flagship entertainment program “La Boca Loca de Paul”, has achieved unprecedented results in the November sweeps book, beating Telefutura and tying Mega TV’s Jaime Bayly in the key target demo of people 18 to 49 years of age according to Nielsen Media Research. After just one month on the air, “La Boca Loca De Paul” had amazing growth with young viewers increasing the audience during the 10pm time period 500% in both persons 18 to 49, and 25 to 54.
Furthermore, “La Boca Loca de Paul” had the highest percentage of young viewers point per point of any Spanish language station in the Miami – Fort Lauderdale market. According to Nielsen, virtually 100% of its total viewing audience is between the ages of 18 and 54, the most desired demographic by advertisers. “We have always tailored and developed our productions to appeal to young audiences, but with ‘La Boca Loca de Paul’ we are proud and pleased to see these immediate results in such a competitive environment” said the familiar funnyman and show’s host and creator Paul Bouche.
The program developed and produced by Astracanada Productions Inc. is broadcasted LIVE from Miami, Florida. The one hour variety program is an entertaining assortment of talk, guest stars, audience interaction and games, with tons of comedy. The show recently gave away ten thousand dollars to a single contestant during one of its innovative games.
“La Boca Loca de Paul” which is already syndicated in various US Hispanic Markets through LATV will continue to expand its reach to other Spanish-language markets in the US, Puerto Rico, and Latin America. “We’re delighted with the positive reaction to our innovative programming, especially the hit show La Boca Loca de Paul, where viewers can not only find entertainment but have the opportunity to win great prizes in the comfort of their home; Paul Bouche is truly the consummate entertainer in our area,” said Roberto Vizcon, General Manager of GENTV.