La Comunidad & Badillo Puerto Rico Dominate @ AHAA/Ad Age Creative Awards.

Entries rose by 30% to 715 for the 7th annual Advertising Age Hispanic Creative Advertising Awards, presented in cooperation with the Association of Hispanic Advertising Agencies at a gala awards show Sept. 30 at the Metropolitan Pavilion in New York.

The entries from Puerto Rico agencies received a large amount of attention and honors at this year’s competition, thus demonstrating the high level of creative prowess on the island.

Two Best of Shows were awarded. La Comunidad, Miami, won Best of Show (Broadcast) for the spot “Parents Day for VH1. In the first Best of Show (non-Broadcast) ever awarded, JWT Puerto Rico, San Juan was awarded for “Wash Me” for Delivery Car Wash, a simple non traditional media/guerrilla marketing campaign that involved sponging unwashed cars on the street with a stencil advertising the car wash service.

For the first time, an Advertiser of the Year award was given, to the Toyota brand. In this year’s awards, Toyota won one gold, three Silver and six Bronze awards. The winning work was created by three different agencies, in the U.S. Hispanic market and Puerto Rico, and reflects a brand that is consistently creative, relevant and takes risks.

The Advertising Age Hispanic Creative Awards celebrate the best creative work in the U.S. Hispanic market, including Puerto Rico, in television, print, radio, magazine, newspaper, out-of-home, non-traditional media/guerrilla marketing and interactive. This year no award was given in the direct marketing category.

This year’s jury was head by Luis Miguel Messianu, chief creative officer of del Rivero Messianu DDB. The other top creative directors on the jury were Laurence Klinger; senior VP-executive creative director, Lapiz; Elias Weinstock, VP-senior creative director, Casanova Pendrill, and Catarino Lopez, chief creative officer, Bromley Communications. Senior marketers on the jury included Mario Davila, president of Toyota Puerto Rico, Mauricio Troncoso, Procter & Gamble Co.s’ marketing director-U.S. Hispanic markets, Manny Gonzalez, brand director-deluxe scotch, Diageo North America, and Liz Perez Angeles, associate director-Hispanic Marketing, Kraft Foods. Other judges were Chiqui Cartagena, managing director-multicultural communications, Meredith Integrated Marketing, and Laurel Wentz, Advertising Age’s international and multicultural editor.

The 2005 Hispanic Creative Advertising Awards Winners were:

Best of Show (Broadcast): La Comunidad, VH1 “Parents Day”
Best of Show (non Broadcast): JWT Puerto Rico, Delivery Car Wash “Wash Me”
Advertiser of the Year: the Toyota brand

Television Advertising
Alcholic Beverages
Silver: The Vidal Partnership, Heineken “No Kiss For You”
Bronze: The Vidal Partnership, Heineken “Vuelo”

Apparel
Bronze: La Comunidad, Perry Ellis, “Yate” “Handyman” “Reposa” Campaign

Auto
Gold: Badillo Nazca Saatchi & Saatchi, Toyota “Enseres”
Silver: C.O.D., Volkswagen of America “Love Thing”
Silver: Badillo Nazca Saatchi & Saatchi, Toyota Trucks “Big”
Bronze: Badillo Nazca Saatchi & Saatchi, Toyota “Desayuno”
Bronze: Conill, Toyota Tundra “Ball”
Bronze: Badillo Nazca Saatchi & Saatchi, Toyota Trucks “Homenaje”
Bronze: C.O.D., Volkswagen of America “Rear View”
Bronze: Badillo Nazca Saatchi & Saatchi, Toyota Corolla “Agua”

Entertainment
Gold: La Comunidad, VH1 “Parent’s Day”
Silver: The Vidal Partnership, DirecTV Para Todos “Baseball” “Talk Show” Campaign
Silver: La Comunidad, VH1 Campaign “Parent’s Day” “Melons” “Grandma”

Food
Gold: Lapiz, Kellogg’s “Fiber Cycle”
Gold: JWT Puerto Rico, Unilever Ragu “Father & Son”
Silver: Eje Sociedad Publicitaria, Unilever Knorr “Fonda”
Bronze: Ole, La Costena Chiles “Angel”

Miscellaneous
Gold: Grupo Gallegos, Energizer Batteries “Japanese”
Silver: Zubi Advertising, American Airlines “Empacados”
Silver: Bromley Communications, Continental Airlines “Encargos”
Bronze: LatinWorks, Greyhound “Assistant”

Financial Services
Bronze: Dieste Harmel & Partners, Washington Mutual Free Checking “Carlos”
Bronze: La Comunidad, Citibank “Ex-Novia”

Public Service/Government
Gold: Dieste Harmel & Partners, “Reality”
Bronze: Wing Puerto Rico, Casa Ninos Manuel Fernandez Juncos “Maltrato”
Bronze: C.O.D., Cancer Research Coalition “Piggy Bank”
Bronze: Badillo Nazca Saatchi & Saatchi, Fundacion Toyota “Arbol”

Retail/Fast Food Silver: Del Rivero Messianu DDB, McDonald’s “Pretty Smart”
Bronze: La Comunidad, Subway Restaurants “Chinos”

Technology/Communications Bronze: Conill, T-Mobile “First Words”

Radio Advertising

Gold: Badillo Nazca Saatchi & Saatchi, Blockbuster Campaign “Bodyguard” “Grease” “Saturday Night Fever” (Alcoholic Beverages)
Gold: Lapiz, Coca-Cola Classic “Aca Y Alla” (Soft Drinks)
Gold: In-House, Viscom International’s Best Mexico Phone Cards Campaign “Mujers”
“Chente” “Don” (Technology/Communications)
Silver: Casanova Pendrill, California Lottery Scratchers “More Opportunities” (Media/Entertainment)
Bronze: The Vidal Partnership, Heineken Campaign “Apodos Mexicanos” “Apodos Dominicanos” (Alcoholic Beverages)
Bronze: Lih Puerto Rico, Anheuser-Busch “Matematicas” Bronze: Latinolandia Usa, Angels Baseball Campaign “Abogado” “Elevador” (Entertainment/Media)
Bronze: La Comunidad, Virgin Mobile Campaign “Prostata” “Trompas” “Colon” (Technology/Communications)

Magazine Advertising

Gold: BBDO Puerto Rico, Laboratorio Garden House Campaign “Hallmark Cards”
Gold: Conill, Procter & Gamble’s Tide No Stain Campaign “Juice” “Chocolate” “Ice
Cream”
Gold: Mccann Puerto Rico, Ogar “Loca”
Silver: Bromley Communications, Procter & Gamble’s Dawn “Silhouette”
Bronze: Lapiz, Kellogg’s Special K Red “Espejos”
Bronze: BBDO Puerto Rico, Mitsubishi “Wine Bottles”
Bronze: Concept Café, Trident Campaign
Bronze: Eje Sociedad Publicitaria, Ici Paints-Glidden Campaign “Jalapeno” “Cielo”
“Sun Tan”

Newspaper Advertising

Gold: McCann Puerto Rico, Ogar Campaign “Vago” “Loca”
Silver: Badillo Nazca Saatchi & Saatchi, Toyota Tundra Campaign “Servi Carro”
Bronze: Concept Cafe, Trident Campaign
Bronze: Wing Puerto Rico, The Taco Maker “Burrito”

Non-Traditional/Guerrilla Marketing

Gold: BBDO Puerto Rico, Partnership For A Drug-Free Puerto Rico “Jail”
Gold: JWT Puerto Rico, Delivery Car Wash “Wash Me”
Silver: La Finca Creativa, Ny Latino Film Festival “Fake Tickets”
Silver: JWT Puerto Rico, Hogar Ninito Jesus “Lost Letter”
Silver: Concept Café, Hispanics Against Drunk Driving Campaign
Bronze: BBDO Puerto Rico, Hospital Pavia-Mamografia “Breast Pad”
Bronze: La Comunidad, Nordstrom “Clothes”

Out-Of-Home
Gold: LatinWorks, The History Channel En Espanol Campaign “Ernesto” “Eva” “Doroteo”
Silver: La Comunidad, Citibank Campaign

Multimedia
Bronze: Conill, Toyota “Matrix Musica”

Interactive
Gold: Garcia 360, Garcia 360 “12 Days” Christmas Card
I-28 Www.Garcia360.Com/12days
Silver: Nobox, Toyota Tacoma Banner
Http://Www.Pointroll.Com/Pointroll/Addemo/Toyota/Tacoma728x90_Towel_Yahooautosmd19.Asp
Bronze: The Vidal Partnership, Century 21 “Signs”
I-25 Http://Www.Vidalpartnership.Com/Signs.Htm