La Comunidad expands creative team.

Antoinette Zel, President of La Comunidad announced the continued expansion of the agency’s creative team at its headquarters in Miami with the addition of several new hires. Joining are creative technologist Natalia Rojas as Director of Digital Development, Peele Lemos as Senior Art Director and Designer, and the fresh female duo Chelsea Cumings as Art Director, and Jane Cronk as Copywriter.

“Natalia, Peele, Chelsea and Jane are some rock solid winning additions to the team that we’re sure will take us to new places creatively,” said Antoinette Zel, worldwide President of La Comunidad. “The wider we open our doors to the fresh talent that’s out there today, the more we solidify La Comunidad’s ethos of keeping brands interesting.”

Natalia Rojas, Director of Digital Development

A seasoned creative and technologist with nearly 15 years in the digital space from learning to code in New Delhi for several years to working across the globe, Natalia will work seamlessly with all creative teams at the agency, helping lead tech application development, programming and creation of all digital content for clients. With previous experience at shops that include DoubleYou in Barcelona and *S.C.P.F, she has worked on brands like Nike, Audi, and Diesel, among others. Natalia will be primarily responsible for the development of all of the agency’s development of mobile content.
A highly-awarded creative, Natalia has received recognition for her work in advertising and design from the most prestigious global festivals including One Show, Cannes, FIAPs and New York Festivals.

Peele Lemos, Senior Art Director

Hailing from Brazil’s top creative agencies, Peele Lemos is an innovative and dynamic artist, designer and overall creative with over a decade of experience and will be responsible for brands that include Apple, Kraft and Volvo, among others.

Throughout his career, Peele has successfully developed and implemented innovative brand positioning and multiplatform campaigns for brands that include Coca-Cola, Procter & Gamble, Axe, RayBan, Ford, PepsiCo and Knorr.

An award-winning creative whose accolades include awards from Cannes, One Show, London Awards, Young Guns, New York Festivals and São Paulo Creative Circle, Lemos has worked for Brazilian-based companies such as Santa Clara, BBH, Cubocc, AG407 and JWT.

Chelsea Cumings, Art Director

Jane Cronk, Copywriter

Chelsea Cumings and Jane Cronk join La Comunidad as Art Director and Copywriter, respectively, and will work on clients that include Original Penguin fashion, Trident and Corona. The creative duo were last with Young & Rubicam in New York, where they worked on brands that included LG, Office Depot, Campbell’s and Pepperidge Farms. They have garnered several awards from the OneShow College, YoungGuns and Graphis in the digital/innovative and print categories.