La Comunidad – – SOLD

SapientNitro, part of Sapient, announced its acquisition of La Comunidad, a creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing.

“We found a kindred spirit in SapientNitro. They are independent, entrepreneurial and their culture has always been about pushing boundaries for their clients, just like us,” said José and Joaquín Mollá, co-founders of La Comunidad. “This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients.”

“La Comunidad is a unique agency and a recognized creative force equally adept in both the multicultural and general markets,” said Gaston Legorburu, Worldwide Chief Creative Officer of SapientNitro. “Together we will continue our mission to create the agency clients deeply value, one that connects capability to create real advantage for our clients in a world where the expectations of a changing consumer are rapidly evolving.”

“As highly-connected, influential cross-cultural audiences rapidly become the new mainstream consumers, we see increasing opportunity to help clients create authentic experiences that resonate with an evolving target audience,” said Alan J. Herrick, president and CEO of Sapient.  “The addition of La Comunidad further strengthens SapientNitro’s ability to help clients navigate a rapidly transforming environment.”