La Comunidad in strategic advertising & marketing partnership with Sony Latin America.

The Miami office of la comunidad announced a new business win from Sony Latin America.

Scope of work includes long-term, strategic, integrated advertising and marketing duties. La comunidad has already executed a High-Definition media campaign for Sony Latin America featuring the James Bond property, and they are now embarking on a new Digital Imaging series of multi-platform campaigns.

“Sony is a world-class brand that dictates the highest caliber of marketing,” said Antoinette Zel, President of la comunidad Miami. “We are thrilled for this unique opportunity and excited by the challenge of taking the brand to new levels in Latin America.”

Sony Latin America selected la comunidad based on the agency’s strategic planning, creative and client service capabilities.

“La comunidad shares a great deal of creative sensibility with Sony Latin America,” said Takashi Ashida, Marketing Communications Director for Sony Latin America. “We both understand the complexities of implementing initiatives in Latin America that can simultaneously reinforce core strategic marketing messages and on-the-ground, locally-generated extensions.”