La Costeña assigns Concept Café US Hispanic ad responsibilities.
January 19, 2008
La Costeña has selected Miami based Concept Café to manage its U.S. Hispanic advertising efforts.
“We are very excited to announce that Concept Café is our new advertising agency,” said Johanna Lugo, Marketing Manager, La Costeña. “All the participating agencies were exceptional; but we felt Concept Café provided the best creative and strategic vision for La Costeña. We feel confident that with their assistance, we will continue to identify compelling ways to communicate to consumers what sets La Costeña and its products apart.”
