La Doctora Aliza announces the launch of VidaySalud.com.

Univision, People en Español, Ser Padres and impreMedia health expert Aliza Lifshitz, M.D., better known to the Latino community as la Doctora Aliza, announced the May 1st launch of VidaySalud.com.

“Every month there are millions of searches for health information in Spanish on the web,” Dr. Lifshitz said, “And those searches turn up very little of use to Hispanic consumers. Not a week goes by when I am not asked by my patients, my viewers, listeners or readers why there isn’t a credible source of health information in Spanish that they can turn to at the time they most need it. In English there are WebMD, Revolution Health, Everyday Health and iVillage. In Spanish there are only small health sections in the major portals, not comprehensive, searchable resources. So, I have decided to do something about it by launching VidaySalud.com.”
Carl Kravetz, a 25-year veteran of Hispanic advertising and Past Chairman of AHAA, will serve as publisher of VidaySalud.com. “At its launch,” he said, “Vida y Salud will be the largest permanent source of health information and wellness tools in Spanish on the web. It will include Health A to Z, the Harvard Medical School’s searchable database of symptoms, diseases and treatments, as well as original health content, updated daily and created especially with the U.S. Hispanic community in mind.”

“Our goal,” stressed Dr. Lifshitz, “is to enhance the relationships between Latino patients and their physicians by giving Hispanics the information, tools and skills they need to better communicate with their doctors, to ensure better compliance with physician instructions and to deliver better health outcomes.” “Simultaneously,” she added, “Through the Doctora Aliza Foundation, we will be working to increase the number of Hispanic health professionals being educated in the United States through medical and nursing school scholarships and outreach to High School guidance counselors.”

“No one is more trusted on health by the Latino community than la Doctora Aliza,” said Kravetz. “With her as Editor in Chief and with science-based content delivered in the warm, caring style she is known for, VidaySalud.com will provide sponsors with an environment unmatched in credibility. They will be providing a true value to their customers.”

The health hub will include channels on Healthy Living, Women’s Health, Men’s Health, Children’s Health, Teen Health, Diet & Nutrition, Exercise, Pregnancy, Diabetes, Heart Health, Cancer, Stress & Mental Health, Sexual Health, Health Insurance, and Health & Beauty. Other sections may be developed to suit sponsors’ public health interests.

“We are looking for a few committed companies that will work with me, through their marketing campaigns and community relations efforts, to build awareness of and traffic to this important health resource,” Dr. Lifshitz said. Kravetz concluded, “Those companies looking to build relationships of true value with Latino families will find VidaySalud.com particularly fulfilling. Join with us to help build a healthier Latino community while increasing your own credibility and sales.”