La Estrella TV launches in West Palm Beach.

WPBF 25 and Liberman Broadcasting, Inc. (LBI Media) announced a new affiliate agreement to launch Estrella TV on its digital channel 25.2 starting in late August.

“We are proud to introduce high quality programming like Estrella TV to the continuously growing Hispanic population in South Florida,” said WPBF 25 Vice President and General Manager, Caroline Taplett. “The Hispanic population in our market has grown by a remarkable 67 percent over the past decade and we take the responsibility to provide our community with the best possible news and entertainment very seriously.”

“We are happy to add WPBF 25 to our fast-growing Estrella TV network station roster,” said Lenard Liberman, Executive Vice President, LBI Media. “West Palm Beach viewers and advertisers will immediately recognize the important role that Estrella TV plays in the Latino community as we build a leading national platform.”