La Gente de RLR.
March 4, 2005
The advertising agency formerly known as RLR/Jarrin Advertising & Marketing has announced that it has changed its name to better reflect its marketing philosophy and mission. The translation of the new name, “The People of RLR,” reflects the mission that the people of RLR serve the people of its clients to better serve the people in the community.
“Having our name in Spanish reflects the market we serve and infers relationships and inclusion. We are a close-knit team, very familial and that’s what drives the success of our agency. It always comes down to the people,” said Ralph Lacher, executive creative director of La Gente de RLR.
According to Lacher, clients that have increased their effort in the Hispanic market constantly gain market share and increase the value of their brand. “The only traditional media that is going market share is Spanish language TV and radio. That says it all,” said Lacher.
