La Invasora 1600 launches in NYC
January 6, 2014
Access.1 announced the launch of a Regional Mexican radio station, “La Invasora 1600AM.” La Invasora 1600AM features La Invasion Mañanera con El Gordo y Mamizukii, Alex “El Genio” Lucas, Tardes con Iliana Sanchez “La Nena”, Erazno y la Chokolata and SuperGol Sports.
La Invasora 1600AM VP/General Manager Adriane Gaines commented, “New York City is the 15th largest economy in the world and almost one in four residents are Hispanic. La Invasora 1600AM has an excellent signal which reaches from its home base in New York City, to across the entire metro. Access.1 has a rich history of serving ethnic audiences, the creation and launch of La Invasora 1600AM in New York is a natural extension of our company’s legacy in providing genuine value to our audiences and advertisers.”
Jesse Rios, EVP of SupeRadio Latino Network said, “This is a great radio station that is going to change the radio landscape in New York City. Mexican Hispanics have long awaited a radio station designed especially for them, and the word on the street is electrifying! La Invasora 1600AM will serve as the flagship station of the SupeRadio Latino Network, and will provide national programs including Hablando Immigracion con Attorney J.A. Garcia and the Intimidades Show con Betty, an interactive music show, all airing on 1600 AM.”
