La Kalle 98.3 FM In Miami-Ft. Lauderdale.

Univision Radio launched “La Kalle 98.3 FM,” a radio station targeting South Florida’s young Hispanic adults in the highly sought-after 18-49 demographic.

WRTO La Kalle 98.3 FM’s captivating format primarily features Reggaeton with a blend of Salsa, Merengue, Bachata and Latin Pop. La Kalle’s unique combination of rhythms positions the station as the most innovative and cutting-edge format in the marketplace. La Kalle 98.3 FM becomes the eighth Univision Radio station broadcasting a market-specific version of the “La Kalle” format, which debuted in New York on May 27th.

“We are very excited to introduce La Kalle 98.3 FM to South Florida,” stated Claudia Puig, Senior Vice President/General Manager. “With this new format we will meet the needs of younger Hispanics in South Florida. We are confident that La Kalle’s ‘radical mix’ will position WRTO as a market leader in its target demographic delivering a dynamic format with a sound unique to Miami.”

In addition to its revolutionary music format, La Kalle 98.3 FM will also feature some of the hottest and most dynamic on-air talent in South Florida. Talent line-up will be announced in the coming weeks.

“Our extensive research in the Miami market has confirmed that this coveted segment was looking for a distinct format that fits the diversity, passion and energy of one of the hottest cities in America,” stated Gary Stone, Chief Operating Officer. “We are certain La Kalle 98.3 FM will become an instant favorite in South Florida.”