La Opinión In Content Initiative With The American Association of Retired Persons.

La Opinión has partnered with the American Association of Retired Persons (AARP) to produce special editorial content specific to Hispanics ages 50 and over. La Opinión’s editorial team will manage the development of stories and features for the AARP’s newest publication, Segunda Juventud, translated as “Second Youth.”

Segunda Juventud is a new, groundbreaking bilingual magazine created specifically to inform and educate today’s growing elderly Hispanic community, estimated at nearly five million the U.S. Bureau of Census. La Opinión’s award-winning writers and editors are responsible for the researching and writing of stories focusing on topics that impact today’s elderly Hispanics, including health, legal issues and personality profiles. AARP editors manage the design and production of each edition of Segunda Juventud.

On January 8, the inaugural edition of Segunda Juventud was distributed to Hispanic AARP members in the Miami, Florida area. Throughout 2002, Segunda Juventud will reach a total of 200,000 Hispanic AARP members in Houston, New York City, Los Angeles, Miami, and Puerto Rico. The second edition of Segunda Juventud is scheduled for release in April to Hispanic AARP members in the Los Angeles area. In addition, copies will be distributed throughout AARP’s 53 state offices and at major public events, including Fiesta Broadway in Los Angeles. The AARP hopes to double circulation through the addition of new Hispanic members throughout the country.

“La Opinión’s selection by AARP as the content provider for Segunda Juventud is a great testament to the outstanding quality of journalism we strive for each day,” said Monica Lozano, president and chief operating officer. “La Opinión understands the issues that are most relevant to the community and our unwavering commitment to editorial excellence has earned us the reputation as one of the top news gathering organizations in the country.”