La Opinión Digital Unveils Entretenimiento Channel.

La Opinión Digital is proud to announce the unveiling of its new entertainment channel, Entretenimiento. The new site leverages La Opinión’s award winning editorial content and gathers news and information about music, cinema, TV, art and culture in one central entertainment, and visually entertaining, site.

The site, which recently launched, incorporates a user- friendly and intuitive approach with articles organized by categories. With a combination of dynamic design, rich content and photos, EEntretenimiento is poised to be the ultimate entertainment resource and destination for U.S. Hispanics on the web.

Entretenimiento offers Latino users a wide ranging mix of the latest news about show business, interviews with popular Hispanic celebrities, new trends in Latin music, movie reviews, artist profiles and much more. Entretenimiento will also provide coverage of special events such as the Oscars and the Latin Grammys. Interactive features such as photo-galleries, polls, audio and videos are part of the extras that distinguish the channel. Visit www.laopinion.com/entretenimiento and check out the next wave in entertainment.

With the launch of Entretenimiento, La Opinión Digital also premieres two new exciting services to ensure that U.S. Hispanics online are the first to know about special events and offers: E-Club and Panorama. E-Club is an exclusive online entertainment club offering free email alerts about upcoming events, discounts, promotions, sweepstakes, new releases and other special offers. Panorama features an extensive listing of clubs, museums, concert events, theaters and art exhibits. Users can search by date, keyword or location, making it the perfect weekend planning tool for everyone. As an added bonus, for the two first months, new members will automatically be entered to win a pair of AeroMexico airline tickets when they subscribe to La Opinión Digital’s E-Club.

According to the Motion Picture Association of America, U.S. Hispanics attend an average of 10 movies per year compared to a total market average of 7 movies per year.

Entretenimiento will help advertisers reach these active moviegoers, while also providing the perfect environment for reaching music lovers and other Hispanics that crave entertainment news and updates.