La Opinión Scores With NBA en Español Supplement.
January 11, 2003
La Opinión has partnered with the National Basketball Association (NBA) and is publishing NBA en Español, a special supplement that focuses on the growing Hispanic presence in basketball, on and off the court.
The publication spotlights Hispanic players who have been scoring big for the last four NBA seasons. Pau Gasol of the Memphis Grizzlies and Emanuel “Manu” Ginobili, currently with the San Antonio Spurs, are two of the featured players. There is also a mid-season look at the NBA All-Star game. The supplement includes articles and information on upcoming games, the NBA’s website and ticket procurement for future games. La Opinión provided design and custom publishing services and will be printing over 1 million editions of NBA en Español. They will be distributed as part of the newspaper on February 5th. The Spanish-language publication will also be bundled with La Opinión Weekend Direct, a door-to-door distribution service that targets high-density Latino neighborhoods according to zip code. Additionally, La Opinión will be coordinating distribution across the country. Basketball fans can look forward to this slam dunk edition which will be available in select Spanish-language newspapers in cities that include Miami, New York and Chicago.
As the roster of Hispanic players grows from season to season, the Hispanic fan base continues to swell. It’s a Latin wave that shows no sign of cresting and it’s all part of La Opinión and the NBA en Español supplement.
