LA Phil and alPunto Advertising bring Classical Music to Latinos.
February 22, 2011
For two years now the Los Angeles Philharmonic working with its Hispanic market agency of record, alPunto Advertising have been working on a three year plan to increase awareness, familiarity and attendance by LA Latinos towards the LA Phil.
The results of a year-two measurement study have shown that the efforts are paying off and the programs put in place by LA Phil are working towards its long-term goals.
The latest study shows dramatic increases in awareness, attendance, in having a stronger connection with Latinos and being an entity that welcomes Latinos. The study measured responses about the LA Phil, the Walt Disney Concert Hall and the Hollywood Bowl.
The largest gains in the study were seen in responses by Latinos in the lower income brackets; they showed the strongest response to the efforts alPunto and the LA Phil have been planning and executing.
“This is an exciting program that is helping all Latinos in Los Angeles have the opportunity to enjoy the great music and events that LA Phil proudly presents,” states alPunto Advertising VP Enrique Turégano.
