La Raza & Fox Valley Publications Form Alliance To Serve Chicago’s Hispanic Community.

ImpreMedia, LLC’s La Raza and Hollinger International’s Fox Valley Publications announced that they have entered into a comprehensive agreement to allow each to mutually benefit as they together better serve Chicago’s Hispanic community – the third largest in the nation..

Under the agreement, La Raza’s readers would have access to Fox Valley’s unmatched suburban and community news coverage; Fox Valley’s advertisers would gain access to La Raza’s unparalleled reach of Chicago’s Hispanic community. Fox Valley Publications will also expand its existing printing relationship with La Raza.

“Allowing our editors access to Fox Valley Publications’ extensive suburban news coverage will enhance La Raza’s ability to serve our readers with an expanded range of local news,” said Robert Armband, Publisher & CEO of La Raza. “Our new partnership will also allow us both to provide more options to marketers seeking to reach Chicago’s Hispanic market,” he continued. “We have enjoyed a long relationship with Fox Valley Publications and look forward to working together to create new and innovative ways to serve our community.”