La Tribu is coming back.

For many of you that do not remember the early years of our industry, we lived them and can tell you that there were intuitive strategic initiatives that help establish credibility and trust in our pioneers and allowed us to rise through the marketing hierarchy at the client level.

Interesting enough, through our involvement with the Association of Hispanic Advertising Agencies(AHAA) and managing the HispanicAd.com Account Planning Excelencia Awards (HAPE) for the last four years, we have come to realize how important ‘El Insight’ about Hispanic Consumers can help differentiate ad agency versus your media planning & buying or creative skills-set.

My intent is not to diminish the importance of media planning & buying and the creative skill-sets, but to highlight another discipline that could determine your ability to compete with an unfair advantage.

Published by Gene Bryan

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