Lack of Brand Building is Costing Your Company Millions in Value [VIDEO]

Nike’s announcement that it is pivoting to higher brand marketing investments in light of a sluggish earnings report may serve as a bellwether for where marketing is trending. After all, research has shown that brands are losing an estimated $3.5 trillion in value each year, simply by underestimating the power of brand marketing. One obstacle for marketers in making this change is C-suite skepticism about brand marketing being a worthy investment. Luckily for you, Matthew Schwartz is here with a POV aimed at helping you and your team change their minds.

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Courtesy of The Association of National Advertisers