Ladilla joins iNSPIRE!

iNSPIRE! announced Jorge “Ladilla” Ortega as the new co-creative director. Ortega will assist in leading all creative efforts for iNSPIRE! with a special focus on the Verizon Wireless account, while working on local market creative for McDonald’s. Ortega joins iNSPIRE! from J. Walter Thompson, Mexico.

“iNSPIRE!’s holistic approach to Hispanic consumer marketing, as well as our creative strategy, differentiates us and makes us an industry leader”, said Tommy Thompson, managing director, iNSPIRE!. “Jorge will further enhance our agency’s ability to connect with the U.S. Hispanic consumer in Spanish and English, while providing creative strength to iNSPIRE!’s talented leadership team. This will allow us to continue producing great work for our clients that not only builds their brands, but motivates action.”

Previously, Ortega directed creative projects for clients like Kimberly Clark, Pfizer, Kellogg’s and the Coca Cola Company. Garnering industry recognition for his work, Ortega recently won awards from the Festival Iberoamericano de la Publicidad (FIAP) and London International Awards.

Ortega will work closely with Fernando Sabah, iNSPIRE!’s senior creative director to drive strategic marketing efforts, creating a unique dual approach that will provide the agency with an even greater competitive advantage for current and future clients.

“Our agency’s continued success comes from understanding the evolution of the Hispanic consumer,” says Sabah. “We customize our creative messages to speak to all segments of the Hispanic culture, focusing upon each consumer group individually, including the growing Latino youth, a bi-cultural and bi-lingual audience. Jorge will be instrumental in helping us to elevate our creative product and broaden our client roster.”