LAETV launches ‘Como en Casa’.

Latinamerican Ethnic TV (LAETV) announced the launch of the new program “Como en Casa” with well-known Colombian journalist Carlos Calero as its host. The program is a live televised magazine show that first broadcast last month on Saturdays and Sundays on TV Colombia, RCN Nuestra Tele’s international signal, distributed via satellite through DishLATINO and several cable operators in the country.

“Como en Casa” is an interactive entertainment program geared toward the Spanish speaking population around the world. Divided into three parts, the program offers interesting opportunities for businesses wanting to share their messages in a creative way.

“We’re proud to be the sole U.S. representative of TV Colombia, RCN Nuestra Tele’s international signal which brings this innovative concept to Hispanics. The program will not only help its viewers remain connected to their roots and culture, but will provide advertisers a different space which will allow them to be more direct in their messaging and to capture the attention and loyalty of its audience,” said Kurt Pflucker, president of LAETV.

The first part of the program includes live segments, such as: “The Theme of the Day”, “The Musical Scene”, “Gossip Invited Guests”, “The Cultural Scene”, “Health” and “The Invited Product”. This last section is broadcast on Sundays only and the protagonist is a well known Latin American product on which the host will offer information about its origin, use and where you can find it outside of the country.

“We are pleased with the benefits acquired by the commercial participation on the program ‘Como en Casa’, achieving an increase in clients at an international level and equally an increase in telephone calls from several countries and states throughout the U.S. Additionally when Carlos Calero used one of our models, the reaction from the public since then has been excellent,” indicated Carlos Osorio of Cocoa Jeans, one of the companies that already have taken advantage of the opportunity to present their brand in this new format.

The second part of “Como en Casa” will provide an overview of the newspapers of the main countries’ where the signal reaches, taking advantage of the interactivity of the internet. During this segment, viewers will be able to virtually chat with the program, become a correspondent and share information on its environment. Segment participants will also be able to announce products and services in the classifieds, recommend a page of interest on the Internet and participate in the virtual pageant and travel album.

The third part of “Como en Casa” includes prerecorded segments on current national and international gossip, legal advice for immigrants, investment projects, cooking, nostalgia, destinations, behind the scenes and even Latin American inventions that meet daily needs.

“This is the first time Spanish speakers in the U.S. will be able to enjoy this level of interaction in a regularly broadcast live TV program. With so many varied segments, innumerable opportunities exist to build a brand and to generate direct answers for services and/or products,” explained Pflucker.

“Como en Casa” will be broadcast in the United States and in various countries in Latin America and Europe.