Lanza Group brings Salsa Fest to Atlanta with the Atlanta Braves

The Lanza Group announced their partnership with the Atlanta Braves and Turner Field to present Salsa Fest. The newest event in the Lanza Group’s yearly celebrations of Hispanic culture will include local salsa groups, DJs, bands, and dance
demonstrations. The salsa-centric event will take place at Turner Field Plaza at Monument Grove on March 21.

“Salsa is such an important part of the Latino culture, and has grown immensely in mainstream America,” says Lanza Group President Ralph E. Herrera. “We wanted an event to share with the Caribbean-Hispanic crowd and also salsa aficionados of all types.”

“The Braves are always striving for new ways to reach our fans,” said Hill Scott, Atlanta Braves Marketing Director. “Salsa Fest is a great way for us to reach our Hispanic fans and participate and appreciate the culture of the event.”