Lanza Group PR Alliance With Rivera & Rivera.

Atlanta based Lanza Group, LLC and El Salvador headquartered Rivera & Rivera announced the formation of a strategic alliance targeting Latin American advertisers who seek to enter the US Hispanic and general advertising markets. Rivera & Rivera, founded in 1996, and Lanza Group founded in 2003 are both full service advertising agencies. The Lanza Group specializes in the fast growing United States Hispanic market, while Rivera & Rivera specializes in the Salvadoran advertising market in particular and the Central American advertising market in general.

Lanza Group Vice President and Creative Director Arturo Samayoa announced, “We are very pleased to partner with a firm of Rivera & Rivera’s stature in the Central American advertising marketplace. Their experience, creativity, and Latin-American market knowledge is second to none. We are looking forward to bringing our combined capabilities to clients in both the United States and Central America.”

Rivera & Rivera Chief Operating Officer Raul Contreras Suarez added, “More and more Central American companies are now doing business in the United States. In the past companies would work with one advertising agency in their home market and a different one in the United States. We will now be able to offer advertisers both Central American and United States advertising expertise…the all important local market knowledge. The same agency they know, trust, and have worked with for years, can now execute for them in the USA and vice versa in Central America.”

Mr. Samayoa continued, “The possibilities of our partnership are endless, in initial meetings recently with both clients and prospects they provided us with very positive feedback, we came away convinced that the value proposition we are making available to advertisers on both sides of the border will help them sell more product, more efficiently. We hope to soon be able to publicly announce new clients we will be working with as part of the Lanza Group/ Rivera & Rivera strategic alliance.”