Lápiz hires Adduci as Vice President Account Director
February 19, 2012
Ernesto Adduci has joined Lápiz as Vice President Account Director and will be leading the agency’s Procter & Gamble business. Ernesto joins Lápiz from Draft FCB, where he successfully managed client relationships across multiple Consumer Packaged Goods (CPG) brands for more than 15 years.
Adduci will oversee various P&G brands including, Gain, Bounty, Charmin, Always, Dawn, Prilosec OTC, Herbal Essences, Puffs and Clear Blue. His experience working with CPG products and multinational clients will provide great leadership, insight and discipline across the portfolio.