Lápiz Tops 3 Effie Awards.

Lápiz, a division of Leo Burnett U.S.A., was the leader in the Hispanic category in the 37th Annual EFFIE awards. The EFFIE competition is presented by the New York American Marketing Association and recognizes results and honors effective advertising and marketing campaigns.

Lápiz won EFFIEs for The Kellogg’s Company for Kellogg’s Special K’s “Ode to Hispanic Women” campaign and InBev USA’s “Lo Auténtico Se Reconoce” campaign for Tecate.

Other winners in the Hispanic category include Conill, for its “New Friends” campaign for Pampers on behalf of client-partner Procter & Gamble and La Agencia de Orci & Asociados for client-partner Allstate Insurance Company’s “Asi Piensa Allstate” campaign.