Lápiz Wins Interactive Award @ El Ojo de Iberoamérica Festival.

Copywriter Rogerio Baran and Senior Art Director Sebastian Pallares from Lápiz recently won first place in the interactive category of the Nuevos Talentos competition of the El Ojo de Iberoamérica festival.

The El Ojo de Iberoamérica festival recognizes and awards the year’s most outstanding achievements from Ibero American advertising agencies and professionals.

The competition challenged advertising professionals under the age of 30 to create an internet banner advertisement for LatinSpots.com. In Baran and Pallares’ banner, images rapidly changed in a thought bubble. When a mouse arrow passes over the banner, the thoughts stop changing and a quote appears, such as “Piensa una idea mas,” “Ya está hecho” and “¿Vives en una borbuja?” After the quote, the concept is revealed: “LatinSpots. Estamos aquí para hacer tu trabajo más difícil.”

Baran joined Leo Burnett as a copywriter in February 2005. Prior to joining Burnett, he attended the Miami Ad School and graduated from São Paulo University with a bachelor’s degree in business administration. He started his career as a copywriter for DM9DDB Brasil, where he worked on brands including Telefônica, Honda, Philips, Blockbuster, Burger King, Tok & Stok, Itau and TAM. In 2004, Baran won a Silver Award at FIAP Young Creatives 2004; and in 2003, he won a Bronze Award at the Gramado International Festival.

Pallares joined the agency as an art director in 2005. Prior to joining Burnett, he attended the Miami Ad School and the School of Visual Arts in New York. He started his career working on television projects at FURIA and later joined Dieste Harmel and Partners, where he produced successful campaigns for Gatorade, Lay’s, Doritos, Tostitos, Glad, JC Penney and Pepsi’s Sierra Mist. In 2004, Sebastian was selected to represent the U.S. Hispanic Team in the Young Creative Competition in Cannes, France. He was a finalist in the London International Awards and has also received Creativity Awards and Andy’s.