Larry Sands – VP GM @ Univision Puerto Rico.
May 10, 2002
Univision Communications Inc. announced that former KUVS-TV General Manager, Larry Sands, has been named Vice President and General Manager of Univision, Puerto Rico, effective immediately. In this new capacity, Sands will serve as General Manager of WLII-TV Channel 11 and WSUR-TV Channel 9, owned and operated by Raycom and managed by Univision through a time brokerage agreement. Sands will be based in Puerto Rico and will also report to Wortsman and Arnost.
“I am proud to be given the opportunity to lead Univision’s entry into the Puerto Rican marketplace,” said Sands. “This appointment represents a tremendous opportunity to better serve the more than 3.8 million Puerto Ricans with the highest quality news and entertainment programming, building on our local resources and utilizing the vast programming arsenal available to our station group. Univision brings an unparalleled commitment of public service to Puerto Rico, and we are anxious to develop initiatives in education and health for the benefit of the community.”
Before becoming General Manager, Univision Puerto Rico, Sands served as General Manager of KUVS. Prior to that, he served as General Sales Manager in Sacramento. He also served as National Sales Manager for the Univision owned and operated station in Phoenix. Sands earlier broadcasting career has included positions in Washington, DC (FOX network owned and operated station WTTG), San Diego (Sales manager, KUSI), and Los Angeles (National Spot Sales Manager, SELTEL). Larry is a graduate of James Madison University.