LAS MADRINAS – The Texas Visionary Women of Hispanic Advertising.

SAVisión, the Hispanic marketing arm of the American Marketing Association, announced that San Antonio Spanish-language ad pioneers Bonnie Garcia, Gisela Girard, Victoria Varela Negrete and Jessica Pantanini will be inducted into the Godfathers of Hispanic Marketing Hall of Fame in a tribute luncheon on February 4th at La Hacienda de Santa Maria.

Called “Las Madrinas – The Visionary Women of Hispanic Advertising,” these ad pioneers have been active leaders in the Hispanic advertising industry for the past quarter century. All are currently CEOs or COOs of nationally recognized Hispanic ad agencies which service prestigious national brands: Marketvision, Creative Civilization, Impact-O and Bromley Communications. In addition, Gisela Girard is currently Chairman of AHAA, the Association of Hispanic Ad Agencies, the leading industry trade group, while Jessica Pantanini is incoming Chair. Each of the 4 inductees has received numerous national awards recognizing their industry leadership and contributions.

San Antonio was the birthplace of Hispanic media and the Hispanic advertising industry which grew out of those media opportunities. These four women were instrumental in the growth of the industry, and are responsible for guiding their respective agencies to market leadership.

Together these visionary ad leaders will share insights into the early days of Spanish-language advertising, the many challenges they overcame in their careers, reflections on the state of the industry today and thoughts on the future of Spanish-language advertising industry. They will join six other industry giants who have already been inducted into the Godfathers of Hispanic Marketing Hall of Fame.

WHAT: Four female San Antonio ad leaders to be inducted into the Godfathers Hall of Fame
WHEN: Starts 11:30 a.m.. Thursday, February 4, 2010
WHERE: La Hacienda de Santa Maria, 2121 N. St. Mary’s St. , San Antonio

RSVP: www.sa-ama.org

Longtime friend and colleague Lionel Sosa will be the Master of Ceremonies of this remarkable meeting.

For more details, contact Diane Huth at dx****@******is.com (210) 601-7852, or RSVP at sa-ama.org.