LaSalle Bank @ Lazos Latinos.

LaSalle Bank Corporation, the holding company for LaSalle Bank in Chicago and Standard Federal Bank in Michigan, has appointed Lazos Latinos to formulate business development and marketing initiatives targeted at the local, regional and national Hispanic-owned business sector.
LaSalle has worked to grow its market share among this significant business sector; in addition to targeting Hispanic-owned companies in the United States, the Bank also focuses on U.S.-based subsidiaries, affiliates and joint ventures of Latin American-based customers and prospects.

“LaSalle Bank has identified the Hispanic business sector as a key component of our business,” said Mark A. Nystuen, executive vice president and chief marketing officer. “We look forward to working with Lazos Latinos as they help us increase awareness of our capabilities and services to this growing marketplace.”

Lazos Latinos will organize strategic marketing and new businesses initiatives centered on the Hispanic-owned business sector. They will identify and execute prospective sponsorship relationships and help identify events, public relations and trade show opportunities.

“Lazos Latinos will create a strategic marketing plan that will help position LaSalle as a company that seeks to empower Hispanic businesses,” said Cristina Benitez, president of Lazos Latinos. “LaSalle is one of the first financial services companies to reach out to the Hispanic business community and together, we will make their products and capabilities known widely throughout this marketplace.” LaSalle Bank Corporation appointed BBDO Chicago as its agency of record for its branding, marketing and advertising initiatives.