Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region. Combined, these six countries were home to 121.8 million digital video viewers ages 15 and older in September 2015, according to an IMS Group and comScore study. Brazil was the largest contributor to that tally with 48.7% of the total, or 59.2 million digital video viewers.
From a demographic standpoint, this audience was found to be evenly distributed with men and women each representing half of digital video viewers across the countries polled. And while the largest age group was—rather unsurprisingly—that of 15- to 24-year-olds which contributed 30% of the group polled, the splits by age diminished gradually among older sets.
Fully 87% of respondents said they watch digital video via smartphones, making it the most cited device for consuming video over the internet. Laptops and traditional TV sets—this last one plugged to a streaming set-top—followed with 80% and 75% of respondents mentioning them.
The average weekly time spent watching digital video was highest via smartphones with 5.2 hours. Connected TVs and laptops came next, averaging 4.9 hours per week according to the IMS and comScore study.
Regarding content, movies were the most commonly watched with 79% of digital video viewers who cited them, followed by music videos (70%) and TV series (65%). This content was typically consumed via video sites (81% of respondents), social networks (70%) and mobile apps (50%).
Courtesy of eMarketer
