Latin American Conference – The Anderson School @ UCLA On May 3, 2002.

The Latin America Business Association, the Latino Management Student Association and the Center for International Business Education at The Anderson School at UCLA present the second annual Latin American Conference. For more than 20 years, Latin America has been considered the next pole of economic development for a growing number of global companies. Increased investments in technology and education, as well as the continued economic and political stabilization in the region, drive international companies to invest substantial amounts of capital and human resources in Latin America. The objectives of the conference are to:

— Cultivate and reinforce interest in the business opportunities in Latin America

— Create an open forum in which to share personal knowledge and business experiences in Latin America

— Organize a gathering of professionals, academics and government officials excited about the opportunities this
region offers

Panel 1: Mexican Market Opportunity
Faculty Moderator: Prof. Jose de la Torre Executive of Toyota Motor Corporation discusses Toyota’s expansion into the Mexican automotive market. Panelist: Greg Willis, VP, Toyota Motor Corp. USA/Mexico

Panel 2: Entertainment — Beyond the Telenovela
Faculty Moderator: Prof. Jeff Cole.
The entertainment panel assembles a group of entertainment executives from the United States and Latin America to discuss opportunities in the U.S. Hispanic market.
Panelists:
Santiago Pozo, CEO, Arenas Entertainment,Universal Studios
Luis Echarte, CEO US Operation, TV Azteca
Emiliano Calemzuk, VP of Fox Kids Latin America
Pedro Rodriguez Domecq, Director General, NUVISION S.A.

Panel 3: Government — People, Business, Politics
Faculty Moderator: Prof. Robert Spich
Government policies play key roles in the development of business strategies. Companies need to understand trade policies as well as the trends and interests of foreign governments.
Panelists:
Fernando Sanchez, International Trade Specialist Latin
America, U.S. Dept. of Commerce
Raul Gaustavino, Consul General of Argentina
Jose Vicente Pimentel, Consul General of Brazil

Panel 4: Marketing — Consumer Values & Mindsets
Faculty Moderator: Prof. Dominique Hanssens
Global marketing is a critical aspect of international Business in today’s marketplace.
Panelists:
Ray DeLagrave, Former President and CEO North Andean
Division and Former VP and COO for Brazil for The Coca Cola Company
Richard Loretta, Principal and Co-Founder, Mexico Business Consulting
Alejandro Orvananos, Chief Commercial Officer of Pegaso PCS
Brant Kline, VP of Latin America, Marketing and Sales, Avery Dennison
Alejandro Orvananos, Chief Commercial Officer of Pegaso PCS

Panel 5: Finance — How to Invest
Faculty Moderator: Prof. Sebastian Edwards
The finance panel will discuss finance related issues within the region, specifically the Argentina crisis and how it will
affect the region.
Panelists:
Michael Molinski, President, Investing Across Borders LLC
Luis Maizel, Sr. Managing Director, LM Capital Management

Panel 6: M&As in Brazil
Faculty Moderator: Prof. Gordon Klein
Brazil is the largest economy in Latin America and the 10th largest in the world. A visiting international lawyer discusses privatization, mergers or acquisitions and the challenges foreign companies face when investing in Brazil.
Panelists:
Marcos Pinto, International Attorney, Morrison & Foerester

WHEN: 8 a.m. to 7:30 p.m. on Friday, May 3, 2002

WHERE: The Anderson School at UCLA
Korn Convocation Hall
110 Westwood Plaza at Sunset Boulevard and Westwood

For more information at http://www.anderson.ucla.edu