Latin Beat & Viva America TV On BETJ.
February 3, 2006
R. Paniagua Inc. will launch the third season of LATIN BEAT and VIVA AMERICA TV on BETJ (Formerly BET JAZZ) on Saturday, March 4th to over 23.5 million homes throughout the U.S.
Recognizing the importance of the Latin culture, these two shows are filling a void of content for English dominant Latinos. The shows are produced in English and air Saturdays on National Cable TV.
Ralph Paniagua, president of R. Paniagua Inc. ( RPI) and producer of both TV shows said, “It has been our mission to produce quality TV programming to bring into the homes of American households that showcases our Latino culture”.
Both shows come loaded with Savor to make Saturday nights a Latino cultural experience on BETJ on Saturday night’s beginning March 4th.
” 10:00pm ET/ 7pm PT LATIN BEAT ( 1 Hour)
” 11:00pm ET/ 8pm PT VIVA AMERICA TV (1/2 hour).
Viva America celebrates its third season. The ½ hour show will air on BETJ at 11:00pm ET/ 8pm PT. The magazine format show is filmed in New York and presents the Latino success in Music, Cinema, Cuisine, Fashion. Special features include the Top 3 videos and Chismes from MIRA Magazine. The show is kept very upbeat by it’s host Luis Lopez and Tatiana Bescope with live interviews of who’s hot in America.
Latin Beat celebrates its second season. This one hour show will air on BETJ at 10:00pm ET/ 7pm PT. Each program takes the viewer on a Voyage throughout the Latino world via music with performance videos from Top name performers. Many of these are stars not being played on local radio stations serving the U.S. Latinos. But on Latin Beat, their music and persona are brought to life by show host JI Starr and Melissa Gonzalez.
“The shows have been accepted by the audience and the advertisers as well”, stated Paniagua. “This year we will count on advertisers from US Navy, American Airlines, Hennessy and many more. The number of companies spending dollars to Latinos in English is growing and the continued success of these shows will allow companies, such as ours, to reach this untapped market and reinforce the need for more such programming.
