The Latin Box launches media buying division.

The Latin Box in Atlanta announced that they have launched a full service media buying program.

According to Latin Box CEO Alfredo Osuna, this new offering is a natural progression of The Latin Box brand grown from the needs of its clients. “Hispanic media buying is an underserved area in the US. Most companies do not recognize the specific needs of the Hispanic market, including its audience segmentation and characteristics”.

Osuna continues, “Simply translating advertising into Spanish and buying ad space in your local Hispanic newspaper is not the way to reach this audience. The Latin Box has an unmatched knowledge of the Hispanic market, and now we offer our clients a better way to reach them.”

Jason Morrison, Executive Director of Capitol Media Solutions is advising them on their new media venture.

According to Osuna “Jason Morrison runs one of the most successful media companies in the country, and we are so grateful to have him advising us as we launch our new offering. We know what our clients need are, and with his years of media buying experience, Jason can offer us a better understanding of the media buying process.”