Latin Vox Communications Launches Holding Company Of Hispanic Advertising & Marketing Agencies.

Latin Vox Communications today announced the launch of its holding group of Hispanic advertising and marketing communications agencies. LVC will provide clients with a one-stop shop to communicate effectively with the nation’s 39 million Hispanics through a network of unified agencies providing advertising, consumer and corporate relations, public affairs, marketing research, direct marketing, promotions and media planning and buying solutions among others.

“Companies looking to speak to Latinos, the nation’s largest minority group, are facing more competition, which requires a stronger focus on strategy and planning, as well as greater marketing sophistication and integration,” commented Roberto Ramos, President & CEO of LVC. “LVC brings its network of specialized agencies together to build a core team of strategists and practice experts, as guided by our clients’ Hispanic opportunity. Our model is that of a business consultancy with full advertising and marketing communications capabilities, something quite revolutionary for our space.”

The other LVC specialized agencies include: C/I Hispana, a full service public relations and public affairs agency; ID3 Publicidad, an advertising agency targeting the mainstream and Spanish dominant Hispanic market, and Cognoscenti Publicidad, a full service advertising agency focusing on the growing Latino affluent market.

“LVC agencies share a pursuit to bring together strong strategy with great creative that is relevant to Latinos,” commented Susan Jaramillo, Ruido Group’s creative director, and part of the LVC creative board that brings creative talent from all LVC agencies with the objective of fully integrated client campaigns.

In another announcement made today, LVC’s C/I Hispana has announced that it has been retained by General Motors and the U.S. Fund for UNICEF as public relations agency of record for their respective Hispanic initiatives. C/I Hispana will work with both clients to extend their profile with key Hispanic constituencies. C/I Hispana’s capabilities include: public relations and public affairs strategy, product launches, crisis management, internal and recruitment communications, and civic affairs among others.