Latin Works Launches Integrated Marketing Department.

Austin based LatinWorks Marketing, announced the launch of a newly formed integrated marketing department handling three key areas: consumer promotions and events, retail activation, and direct response.

This new department builds upon the agency’s existing consumer promotions and event marketing capabilities to serve the demands of the marketplace and LatinWorks’ current clients. LatinWorks has added the specialization of creating measurable in-store programs across channels on both national and regional levels with the ability to track programs by market, account, store, and tactic to determine the best return on investment.

“Our results-oriented promotions have a foundation in strategic planning woven into every aspect from defining program objectives, identifying consumer insights, the creative ideation to flawless implementation,” said Manny Flores, CEO and managing partner at LatinWorks. “With the launch of this new department LatinWorks’ has the ability to take a brand’s essence and deliver it through powerful programs that are activated in the streets and stores of Hispanic communities.”

Led by Beth Martino, Group Director of Integrated Marketing, these newly defined specializations will allow LatinWorks to help clients create an integrated approach beyond traditional advertising. Current clients within this space include Gillette, Oral-B, U.S. Cellular, Mission Foods, ESPN Deportes and Hennessy.

Martino has over ten years experience in advertising, promotions, event, and direct response marketing. Her background at AT&T and Ticketmaster Citysearch will enable LatinWorks to fully leverage its capabilities and build upon its strengths to offer clients industry-leading Hispanic consumer programs. Martino has been at LatinWorks for close to four years and managed accounts including SBC, Purina, Dell and the current Gillette and Oral-B.