Latina Fandom Report. [REPORT]

There is a 22 point purchase influence gap between Latina fans and White female fans.

41% vs. 19%.

What it means, plainly, is that every dollar invested in reaching a Latina fan has the potential to do the work of two. Not because Latina fans are impulsive consumers, but because they are influential ones.

Latina fans do not experience culture in isolation. They experience it collectively. They share recommendations in group chats. They bring products into family conversations. They turn brand discovery into communal validation. Culture does not stop with them, it moves through them.

And yet, they remain one of the most undervalued growth drivers in modern consumer marketing.

The DRAFTED Latina Fandom Report breaks this down even further, putting real data behind the influence of Latina fans and their outsized impact on purchasing behavior.

As World Cup dollars start moving, the question is not whether to include them, it is how central you are willing to make them.

Because the ROI is undeniable.

To download rpeort, CLICK HERE.