Latinas joining Mary Kay Independent Sales Force in record numbers.

Mary Kay Inc. announced that over the last 10 years, it has increased its Latina independent sales force by 39 percent.

The increase in the Latina Mary Kay independent sales force is significant when compared to the overall economic trends, regardless of the ethnic grouping, over the last 10 years. Budget cuts and workforce downsizing occurring across the board in almost every industry over the last decade, can make starting a Mary Kay direct sales business appealing to many women.

Mary Kay credits this growth to values that Latinas share with the skin care and cosmetics leader. When Mary Kay Ash founded her business in 1963, she stressed to the independent sales force – made up of only 9 women at that time – the importance of faith, family and career. “Historically, Latinas follow Mary Kay’s principles, balancing their work lives and caring for their family, children or parents, while still finding time to earn extra income.” Franco added.