LatinClips Launches Measurement Service for Hispanic Communications Programs.

U.S. Hispanic news and opinion monitoring service LatinClips is launching the first service dedicated to analysis of media content published in Hispanic media sources nationally. The LatinClips Metrics service allows clients to choose from a menu of elements that will effectively build a customized report to uniquely quantify and evaluate their Hispanic communications program. Reports are generated by using proprietary metrics developed by the company. Key features of LatinClips Metrics reporting include:

– Third party analysis of media coverage focusing on a story’s overall tone
– Assessing news clips for “Share of Voice”- how much a company’s coverage comprises the entire amount of news coverage about the industry or subject
– Verification and assessment of the product or campaign’s key messages and their relevancy across the media coverage
– Audience demographic data for each media source
– Reporting on opinions generated regarding the campaign or product from Online Hispanic forums
– Competitor tracking which measures a company’s media coverage against that of competitors’ to analyze any differences in quantity or quality
– English-language summaries for articles published in Spanish

LatinClips Metrics is the company’s flagship analysis service and is complimented by its original measurement tool- TrueVal- that calculates a story’s value based on its actual size in comparison to the publication’s advertising column inch cost. The combined measurement services provide clients with fiscal and analytical evaluation of their communications efforts.

“Hispanic communications and marketing budgets are currently expanding yet they also are being highly scrutinized to illustrate return on the corporate marketing investment,” said Christine Clavijo-Kish, LatinClips’ Chief Executive Officer. “We will take the news and opinion clips we have found for our clients and our specialized team will prepare an independent, impartial assessment of what that editorial coverage actually garnered for a brand or campaign.”

LatinClips Metrics will deliver the customized reports via a prepared document that features charts and graphs to better illustrate findings. The reports will be electronically delivered for easier sharing among key publics throughout a client’s organization. “What sets apart the LatinClips Metrics service from other competitive mainstream measurement reporting is that our team has an in-depth knowledge of the Hispanic market and its media so we can deliver our expertise with every report,” Clavijo-Kish added.