LatinClips Press Leads The News Monitoring Industry.

U.S. Hispanic news and opinion monitoring service LatinClips, has grown its coverage of hard- to-obtain Hispanic publications by 75% since launching it’s Press Monitoring services two years ago. These publications are predominantly weekly or bi-weekly newspapers that cover the pulse of particular Hispanic communities nationwide. Together with the company’s recently launched “TrueVal” tool, the first True Ad equivalency measurement tool for Hispanic media, LatinClips allows its clients to truly monitor and evaluate their Hispanic market communications.

“Our expertise lies in clearly understanding Hispanic media and their ties to the communities they serve. As such we will continue to augment our coverage and further enable clients to better grasp what segmented Hispanic groups are reading about their brands or corporate news and initiatives,” said LatinClips COO Dalia Paratore Salazar. “We’re also developing new products that are useful to Hispanic market communications professionals in measuring the return on their marketing investment.”

Since its inception in 2003, LatinClips has strived to deliver solid expertise in the Hispanic news and opinion-tracking sector. The company also operates the first service that monitors what Hispanics are saying Online via “Foros” (forums and blogs) and delivers consumer-related feedback to clients about their brand and products. The company’s strategic partnerships with leading Hispanic marketing service companies such as Chicago-based Papel Media and New York-based Hispanicad.com, as well as Puerto Rico-targeted Adnotas.com, illustrates its commitment to the growing Hispanic marketing/communications industry.

For targeted communications efforts the new “TrueVal” service enables professionals to use marketing dollar-based metrics for creating reports that measure their campaign results. The tool calculates a story’s value based on its actual size in comparison to the publication’s advertising column inch cost. LatinClips’ clients can select “TrueVal” optionally with any of their press clipping accounts.