Latino Sports Marketing LLC announces Rebranding.

Latino Sports Marketing, LLCTM announced a rebranding initiative that includes the introduction of its new name, Latino Sports & Entertainment Marketing, LLC(TM) (LSE). LSE is a culturally-relevant, Latino sports and entertainment marketing, event management, experiential marketing and consulting firm that creates vital relationships between companies and Latinos via sports and entertainment. The rebranding initiative is designed to highlight the company’s expanding role in Latino entertainment marketing and represents the first major rebranding initiative in the company’s 11-year history.

“Incorporating entertainment into our name better represents the capacity of our business capabilities to effectively impact Latinos,” said Anthony Eros, president of LSE. “Latinos have consistently demonstrated loyalty toward sports, music, movies and more, and brands can effectively utilize these channels to target their Latino customer base. It is natural to utilize these strategically complementary cultural passions when designing and delivering programs for our clients.”

A key component to LSE’s rebranding initiative is the launch of a redesigned Web site (www.LSELLC.com) that reflects the company’s new corporate image. The Web site features a new look that provides information about LSE and its extensive experience in the Latino sports and entertainment marketing industry.