Latino Talk at the Harvard Club… The NGLC injecting new thinking!
March 12, 2011
So… what’s wrong with Hispanic Marketing? Maybe we have done it to “ourselves” for marginalizing what it means to truly reach the emerging minority majority. So in a new world where Hispanic Marketing does not equal “Spanish Marketing”, what should we do as business leaders and marketers?
By Liliana Gil, Cultural Intelligence™ Officer, XL and host of Moments2CultuRise
To view video and read more CLICK on link below;
http://www.HispanicCMO.com
