LatinPointe Brands and The Lippin Group have formed an alliance to develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace, announced David Chavez, CEO and Sarah Ruiz Chavez, president, respectively, of LatinPointe and Dick Lippin, chairman and chief executive of The Lippin Group.
“I believe that the combined experience of LatinPointe and The Lippin Group in the development and implementation of outreach programs to the Hispanic community is second to none,” Mr. Chavez stated. “Our success is based on our knowledge of the Latino culture and our ability to translate that know-how into impactful initiatives.”
“With the increase in population and purchasing power of the Hispanic community, many companies should be asking, ‘How do I most effectively reach this important group?’ We have the combined experience and relationships to connect brands with the diverse Hispanic population, especially in the areas of entertainment, travel, lifestyle, sports and digital media,” said Mr. Lippin.
LatinPointe is in branded content, signature program development, event marketing platforms, strategic relationship building and cause campaigns. Among the Company’s many projects for 2012 are The Congressional Hispanic Caucus Conference & Gala in Washington, D.C., United Farm Workers 50th Anniversary, Concierto De Las Americas for the U.S. Embassy in the Dominican Republic, as well as major events including the 9th Annual Tejano Music National Convention, Acceso Total En Vivo Concert for Walmart at the National Council of La Raza Conference, LULAC National Convention, EXPO AMERICAS, MediaCon & Expo for the National Hispanic Media Coalition and the Democratic National Convention Major Hispanic Event.
The Lippin Group, with wholly-owned and operated offices in Los Angeles, New York and London, represents many of the most prominent entertainment and media companies, leading global trade associations, major events, corporate sponsors and brands associated with a wide range of consumer product categories. The Company has enjoyed longstanding relationships with many companies in the Hispanic and Latin American media space throughout the years. These include the National Council of LaRaza (NCLR) and its ALMA Awards, Sky Latin America, Telefe, Univision Communications – the leading media company serving Hispanic America – and Venevision, among others. The firm also represents many leading associations such as the International Academy of Television Arts & Sciences and NATPE, whose memberships include prominent individuals and companies throughout the Spanish-speaking world.