The Latinum Network launches cohort to uncover Latina Mom Insights.

Fifteen brands, including Nestlé, HP, Clorox, SUBWAY® Restaurants, and Hallmark Cards, Inc.
are involved with the new Latina Moms Cohort, which will help members better understand how to effectively reach this important consumer audience
 
The Latina Moms Cohort will offer cross-industry and industry-specific analysis and solutions, peer exchange of findings, data, practices and tools.
 
“The Latina mom consumer audience is on the rise and it is increasingly critical for brands and organizations to further understand their needs and nuances in order to effectively build and strengthen relationships,” said Michael Klein, Latinum founder and principal.
 
“The cohort is a three-pronged approach leveraging our peer-to-peer network, Latinum’s insights and the direct voice of the consumer to provide our members with accurate and pertinent information of the influential Hispanic mom market,” said David Wellisch, founder of Latinum.