Latinum Network launches VEO App
March 12, 2014
Veo, a new app for the U.S. Hispanic audience, provides a direct channel for major brands to engage with thousands of consumers. The bilingual app is available for iPhone, iPod touch and and Android smartphones. Created by Latinum Network, the app gives brands the opportunity to offer free products, promotions, recipes, and giveaways to customers and prospects. Brands can also send direct messages along with highly targeted product sampling and trials, and users will be able to participate in sweepstakes.
Participating brands at launch include: NBA, Comida Kraft, Daisy Brand, Discovery en Español, General MillsQué Rica Vida, H&R Block, Knorr®, Clorox® Fraganzia,Nestlé, American Family Insurance and McCormick, among others.
“It is well known that U.S. Hispanics over-index in their use of mobile technology and Veo gives brands access to consumers this way,” said David Wellisch, Co-Founder, Managing Partner, Latinum Network. “At Latinum, we can combine the value of all of our member brands to create a valuable app that provides equal benefit to brands and their customers.”
Veo will also offer special deals from across the web, curated by Latinum Network, featuring products and services of particular interest to the U.S. Hispanic audience.
The Veo App is available for free from the App Store oh iPhone and iPod touch or at the Android Market.
