Latinvox premiers new creative for New York International Latino Film Festival.

New York advertising agency Latinvox is set to launch the new creative campaign developed for the latest edition of the New York International Latino Film Festival, which opens on July 24th. The multi-platform campaign consists of television, print and out of home advertisements, as well a website.

The campaign’s name is “The Crew,” and it reflects the collaborative nature of Latinos in the film industry and in other key aspects of the community. The creative executions are led by two television spots that present street-cast New York Latinos going about their day. The creative treatment, however, depicts them in an iconic fashion representing various elements of filmmaking, such as writing and directing.

The campaign comes at a time of increased visibility and respect for Latinos both in New York and at a national level. The group is accomplishing great milestones in a variety of realms, including film as evidenced in the most recent edition of the Academy Awards.

“The New York International Latino Film Festival is about imagination and creation. It is a brand that reflects the diversity and spirit of the New York and national Urban Latino audience. Latinvox’s poetic representation of Latino culture in New York visually elevates our brand to a new level,” highlighted Elizabeth Gardner, Executive Director of the New York International Latino Film Festival.

“We’re driven by story-telling that conveys the uniqueness of being Latinos in this country. Supporting the festival through this inspirational campaign allows us to give back to our community and helps propel the next generation of Latino voices,” commented Roberto Ramos, Latinvox President and CEO.

“The creative we developed embodies the same spirit of collaboration that is propelling the Latino creative vision in this country. Latinvox put together a stellar team of creative talent, many of which donated their time, to craft a story of cinematic proportions akin to the festival brand it belongs to. It was very important for all the collaborators to create something of an anthemic scale,” commented Susan Jaramillo, Latinvox Chief Creative Officer.

“The result is a visually engaging story paying tribute to our diverse community and the city they call home, Nueva York. The cinematic black and white wide shots in the television spot represent a contemporary take on Woody Allen’s’ Manhattan. Instead we show a city made of Latin and magical thoughts through contribution of everyday Latino heroes,” adds Andrés Cortés, Latinvox Creative Director who worked closely with photographer Barbel Schmidt and film director N of Big Mama in the creation of this campaign.