LatinWorks to buy for H-E-B.

LatinWorks announced it has been awarded media buying duties for its existing client H-E-B. Since February 2007, the agency has been responsible for Hispanic creative executions and media planning.

“Every marketer knows the best way to increase your business is to grow your existing clients organically,” says Manny Flores, CEO and managing partner, LatinWorks. “This was the case with Domino’s Pizza where we were able to retain the creative responsibilities, as well as grow the media portion through a strong bond with the brand and the local franchisees. We are pleased to continue this tradition with H-E-B and will continue to provide the service and level of satisfaction they have grown accustomed to.”

Effective immediately, the media assignment will constitute local and regional buying in markets where H-E-B has locations. The new responsibilities continue to grow the LatinWorks media department, which was formalized in 2008 following the addition of Domino’s national and regional media planning and buying.

“Having worked with the LatinWorks team on advertising campaigns targeting our Hispanic customers, and most recently on media planning, we have seen the value they bring to H-E-B,” said Luisa Donis-Porter, director of advertising, H-E-B. “In looking for a media buying partner, we needed a team that understood our brand, and most important, the Hispanic market as well. We selected the LatinWorks team for its ability to merge creative with media insights to grow our business.”