LatinWorks – CPI’s Hispanic AOR.

CPI Corp. named LatinWorks Marketing as their Hispanic agency of record. CPI is the exclusive Sears Portrait Studio licensee, with over 1,000 studios in the United States Canada and Puerto Rico. CPI and Sears have worked together in creating the mass portrait market, progressing from traveling photographers to permanent studios capturing images and developing full-color portraits.

“After an extensive agency review, we are extremely confident in our decision to partner with LatinWorks,” said Stephen Glickman, Executive Vice President of marketing for CPI. “We were impressed with their agency principals, team and most importantly, the strength of their creative.”

LatinWorks is charged with developing strategic consultation, market research and analysis, development of portrait products and services along with new advertising and promotions to help CPI extend their reach in Hispanic markets throughout the United States and Puerto Rico.

Manny Flores, CEO and Managing Partner for LatinWorks, states, “We couldn’t be happier with our win of the CPI account. This is a wonderful opportunity for LatinWorks to help market a great service and product offering to the Latin markets.”