LatinWorks Grows Along With Client Roster.

LatinWorks Marketing announced the launch of a Media Services department to help meet the needs of its growing client roster.

Keisha M. Andrews, named Director of Media Services at LatinWorks, will lead the team in building strategic media plans for key LatinWorks clients. Keisha joined LatinWorks from Starcom MediaVest Group’s, StarLink Worldwide and Tapestry where she directed Hispanic media strategy and investment for Miller Brewing Company (MGD and Miller Lite brands), Walt Disney World, Kellogg’s, Phillip Morris, SBC, Purina, and Hennessy cognac. In addition, her experience includes work on several general market accounts such as Starbucks, Gateway Computers, Jiffy Lube, Sharp Electronics, Chuck E. Cheese, and Suzuki’s automotive division.

Keisha began her career as a Media Planner at Bromley Communications helping to develop and execute media plans behind more than seven different Procter & Gamble brands including Crest, Charmin, Sunny Delight and NyQuil. She also created Hispanic media plans for General Motor’s Pontiac brands, including Grand Am and Montana.

“The growth of our agency has been exponential and the addition of our Media Services department marks a major milestone,” said Manny Flores, CEO and Managing Partner at LatinWorks. “Keisha is an excellent addition and I look forward to exceeding the media needs of our clients with this new competency.”

The vision for the new Media Services department within LatinWorks is strategically aligned with the vision of the agency overall as originally inspired by Manny Flores (CEO/Managing Partner) and Alejandro Ruelas (Managing Partner) back in 1998 – “Challenge tradition and elevate the work.”