LatinWorks helps Lowe’s get ‘Unwrap’ this Holiday Season.
November 9, 2011
Lowe’s has just launched a new holiday advertising campaign from LatinWorks, reminding Hispanic consumers that the home improvement store is a must-stop for gift buying.
The :30 television spot titled “Unwrap” showcases several Hispanic consumers joyfully unwrapping gifts from Lowe’s and imagining all the decor they can put up around the house once they use their new gift. The spot also highlights how Lowe’s provides holiday value on brand-name gifts that loved ones want.
The :30 spot, which launched last week, is currently airing in Spanish on Univision, Telemundo and AztecaAmerica.
TO VIEW :30 “Unwrap” spot CLICK ON LINK BELOW;
LatinWorks serves as Lowe’s multicultural agency of record.
Creative Credits:
Account Management: Victor Paredes, Chris Noble, Patty Arguello, Kelly Childers
Creative: Sergio Alcocer, Rafael Serrano, Chris MacDonald, Keith Etter
Planning: Monica Sanchez, Daniela Totah-Bain
Production: Scott Radigk, Jackie Beiro
